Perform/Script library/HIFU (Ultherapy)
Laser & light-based
HIFU and Ultherapy sales and delivery scripts
A high-ticket single session, sold on a result that arrives in three months
HIFU asks a patient to spend a lot, tolerate real discomfort, and then wait ninety days. It is the least forgiving conversation on the menu, and the one most often handled by whoever happened to pick up the phone.
Where the revenue leaks
The leak isn't the treatment. It's the conversation around it.
Three failure points, all upstream of the treatment itself.
Candidacy: HIFU lifts and tightens existing tissue. A patient wanting volume, or one with significant laxity that needs a surgical answer, will be disappointed no matter how well the treatment is delivered — and should have been told at the phone stage. Comfort: patients who aren't warned honestly about sensation feel misled, and it colours everything after. Timeline: the meaningful result appears around ninety days, and a patient who expects it at two weeks will have written the treatment off by then.
Every one of those is a script, not a device setting.
When the collagen response is typically at its most visible. Clinics that photograph at day 90 and book that appointment at the time of treatment give the patient evidence rather than memory to judge it on.
The four conversations
HIFU (Ultherapy), broken into the sale
Phone
Candidacy and price band before the visit
The script establishes what the caller actually wants changed, sets the price band openly so nobody arrives at a consult they can't afford, and screens for the mismatch between lift and volume before a consult slot is spent.
Fixes: consults with patients who wanted a different treatment
Consultation
Lift versus volume, comfort honesty, and the 90-day frame
Explaining the mechanism in plain language, distinguishing lift from filling, describing the sensation honestly rather than minimising it, and setting the ninety-day expectation in the room where it can be discussed rather than in an aftercare leaflet.
Fixes: expectation mismatch, post-treatment complaints about discomfort
Treatment delivery & safety
Depth selection, avoidance zones and line discipline
The full delivery protocol below — mapping, transducer and depth selection, anatomical avoidance zones including nerve pathways, coupling, line placement and count discipline, comfort management and documentation.
Fixes: nerve involvement risk, under-treatment, inconsistent line counts
Farewell & retail
The ninety-day runway and the review appointment
What the patient will and won't see at two weeks, six weeks and ninety days, what supports the result at home, and the day-90 comparison appointment booked before they leave the building.
Fixes: patients who conclude it didn't work before it has
From the script
What it actually sounds like
Every module is written as language a person can say out loud, then built into a Veya AI Coach roleplay so your team practises it before a patient hears it.
Sample exchange — consultation script, the comfort question
Patient
I've read it's painful. Is it?
Provider
I'm not going to tell you it's comfortable, because you'd stop believing anything else I say. It's felt. It's a deep, brief heat with each line, strongest along the jaw and around the brow, and it lasts about a second each time. Most people describe it as very tolerable in short bursts and tiring by the end.
Patient
How long is the whole thing?
Provider
For full face and neck, usually sixty to ninety minutes. We build in breaks, you control the pace, and we can adjust as we go. If at any point you want to stop, we stop — that's not a failure, that's the arrangement.
Patient
And is it worth it?
Provider
For the right candidate, and if you can wait — yes. But I want to be honest about the second part. You will not walk out lifted. At two weeks you'll wonder if anything happened. The change builds as your own collagen responds, and it's usually clearest around three months. That's why I photograph today and photograph again at ninety days, so you're comparing evidence and not memory.
Why this works: the script refuses to minimise the discomfort, which buys it credibility for the harder message — the ninety-day wait. It also hands the patient control of the session, which measurably improves tolerance.
Treatment delivery & safety
What the delivery script covers
Published in full, because consistency between providers is what the patient is actually paying for. Device parameters always follow the manufacturer's instructions for use and your medical director's written protocol — this module teaches the reasoning, the sequence and the documentation discipline around them.
- ScreeningContraindications reviewed — active infection or open lesions in the area, significant implants or devices in the treatment field, pregnancy, keloid tendency, and recent treatments or injectables in the zone. Realistic candidacy confirmed by the treating clinician, not assumed from the booking.
- Consent & imagingSigned consent current and specific, standardised baseline photography in fixed lighting and positions, and treatment mapping documented.
- MappingTreatment areas marked to the clinic's template so line placement and counts are reproducible between sessions and between providers.
- Avoidance zonesAnatomical zones excluded per protocol — including nerve pathways, thyroid region, orbital rim and bony prominences where depth is inappropriate. These are taught explicitly and checked before each area is treated.
- Transducer & depthSelected per the manufacturer's instructions for use and your medical director's protocol, appropriate to tissue thickness in each zone. Visualisation used where the device provides it, to confirm the depth is in tissue and not on bone or a foreign body.
- CouplingAdequate coupling medium maintained across the whole zone and reapplied at defined points. Poor coupling produces both discomfort and under-treatment.
- Line deliveryDefined line counts per zone, consistent spacing, no stacking, and a running record so the session is comparable next time.
- Comfort managementAgreed comfort scale, pre-arranged pause signal, planned breaks, and the criteria for reducing depth or energy rather than pushing through.
- Endpoint & documentationLine counts, depths, zones treated, patient response and any deviation documented at the time — not from memory afterwards.
- Post-treatmentExpected immediate appearance, sensation over the following days, sun protection, activity guidance, and the explicit statement that visible change is a ninety-day event.
- EscalationAny motor or sensory change, disproportionate or persistent pain, or unexpected swelling — immediate clinician review, named contact, documented incident.
Related scripts
What sits either side of this treatment
See the HIFU (Ultherapy) scripts in full
A walkthrough shows the complete module set, the Veya AI Coach roleplays built from it, and how your team's progress is tracked on the scoreboard.